長(zhǎng)沙尤度網(wǎng)絡(luò)為您解答：如何選擇頁(yè)面的標(biāo)題？
在網(wǎng)絡(luò)營(yíng)銷中，網(wǎng)站做SEO的時(shí)候，SEO技術(shù)方面的東西還好說(shuō)，但是文章內(nèi)容和標(biāo)題是不可控的，只能靠平時(shí)經(jīng)驗(yàn)累積。不過(guò)，網(wǎng)站推廣編輯認(rèn)為，文章標(biāo)題還是需要注意幾個(gè)大的方向。
In network marketing, website when doing SEO, SEO technical things said better, but the contents of the article and the title is not controllable, usually rely on experience. However, website promotion the editor thinks, the title of the article still need to pay attention to several large direction.
一、準(zhǔn)確相關(guān)
每個(gè)頁(yè)面標(biāo)題都需要準(zhǔn)確的描述該頁(yè)面的內(nèi)容，用戶一眼就知道這個(gè)頁(yè)面要表達(dá)的是什么意思，網(wǎng)絡(luò)營(yíng)銷搜索引擎也能夠很快判斷出該頁(yè)面的相關(guān)性。標(biāo)題與也頁(yè)面相關(guān)性往往能夠使頁(yè)面獲得比較好的網(wǎng)站推廣權(quán)重，并且有利于快速收錄和提高排名。搜索引擎絕不會(huì)允許掛羊頭賣狗肉的情況出現(xiàn)。
A relevant, accurate
Each page titles are needed to accurately describe the content of the page, the user a glance that this page to express what is the meaning of network marketing, search engine also can quickly determine the page relevance. The title and also page relevance often can make page better site promotion weight, and is favorable for the fast collection and improving the ranking. Search engines will not be allowed to cheat case.
二、獨(dú)特不重復(fù)
即使在同一個(gè)網(wǎng)站內(nèi)，主題相同，不同頁(yè)面具體內(nèi)容也不會(huì)相同，頁(yè)面標(biāo)題也不可能重復(fù)。每個(gè)頁(yè)面都需要有自己獨(dú)特的網(wǎng)絡(luò)營(yíng)銷標(biāo)題。比較容易出現(xiàn)這種情況的有搜索頁(yè)標(biāo)題、分頁(yè)標(biāo)題、翻頁(yè)標(biāo)題、單頁(yè)標(biāo)題等等。有些企業(yè)網(wǎng)站推廣從首頁(yè)到內(nèi)容就一個(gè)標(biāo)題，這不僅不利用戶體驗(yàn)更不利于優(yōu)化。
Two, the unique does not repeat
Even in the same site, the same theme, different page content is also not the same, the page title will not be repeated. Each page needs to have its own unique network marketing title. Easier to appear this kind of circumstance to have to search the page title, page title, page title, page title and so on. Some enterprise website promotion from the home to the contents of a title, this is not only detrimental to optimize user experience.
三、字?jǐn)?shù)限制
標(biāo)題過(guò)長(zhǎng)會(huì)不僅僅使用戶反感，也不利于網(wǎng)絡(luò)營(yíng)銷搜索引擎索引。百度返回頁(yè)的標(biāo)題最多顯示30個(gè)中文字符，超過(guò)的字符會(huì)被自動(dòng)隱藏。為了提高用戶體驗(yàn)突出目標(biāo)網(wǎng)站推廣關(guān)鍵詞建議設(shè)置25個(gè)字符以內(nèi)。
In three, the word limit
The title is too long will not only the user antipathy, also does not favor the network marketing search engine index. Baidu page title display up to 30Chinese characters, the characters will be automatically hide more than. In order to improve the user experience to highlight the target website promotion key words suggest setting25 characters.
四、簡(jiǎn)練通順，不要堆砌
這個(gè)現(xiàn)象在最常見(jiàn)，大多SEO喜歡玩堆砌，以此提高相關(guān)性以及增加網(wǎng)絡(luò)營(yíng)銷關(guān)鍵詞密度，從而獲取短時(shí)間的排名。大部分做SEO的應(yīng)該都很清楚，做關(guān)鍵詞排名容易，穩(wěn)定關(guān)鍵詞排名就有難度。當(dāng)以關(guān)鍵詞堆砌的方式獲取短時(shí)間的排名是非常不可取的行為，一旦受到網(wǎng)站推廣搜索引擎的懲罰，想要恢復(fù)那是需要一個(gè)漫長(zhǎng)的過(guò)程，得不償失。所以，標(biāo)題精練簡(jiǎn)短，干凈利索，一句廢話都沒(méi)有，這樣的標(biāo)題才算是好的標(biāo)題。
Four, simple, do not pile
This phenomenon is common in most, most of SEO like to play together, so as to enhance the correlation and network marketing keyword density, thus obtaining a short time ranking. The majority of SEO should be very clear, do keyword ranking easy, stable keyword ranking have difficulty. When the keywords way to obtain short time ranking is very undesirable behavior, once by the website promotion search engine punishment, to restore it needs a long process, the loss outweighs the gain. Therefore, the title is concise and brief, in a clean manner, doesn't waste words, such a title is the title.
五、關(guān)鍵詞出現(xiàn)在最前面
有些企業(yè)喜歡把企業(yè)名稱放前面，讓用戶一看就知道是自己企業(yè)的網(wǎng)站，其實(shí)這種做法比較不利于優(yōu)化，關(guān)鍵詞出現(xiàn)在最前面，表明網(wǎng)絡(luò)營(yíng)銷關(guān)鍵詞的重要性，那么搜索引擎也會(huì)認(rèn)為這個(gè)關(guān)鍵詞對(duì)于網(wǎng)站推廣來(lái)說(shuō)是非常重要的，占有很高地位，同樣無(wú)論在檢索或是相關(guān)度匹配的環(huán)節(jié)都會(huì)獲得優(yōu)勢(shì)。
Five, words appear in the front
Some companies like the enterprise on the front, allowing the user to see that their corporate website, actually this kind of practice is not beneficial to the optimization of key words appear, in the front, indicating the importance of network marketing keywords, so that a search engine will also find this key word to the website promotion is very important, and occupy a high position, also in terms of retrieval or correlation matching link will gain an advantage.
六、公司或品牌名稱
大多企業(yè)網(wǎng)站把公司或是品牌名稱放到標(biāo)題后面是非常不錯(cuò)的做法。雖然有時(shí)候標(biāo)題過(guò)長(zhǎng)會(huì)隱藏公司或品牌名稱，但是網(wǎng)絡(luò)營(yíng)銷品牌名稱如果多次出現(xiàn)在用戶眼前，就算沒(méi)有點(diǎn)擊也能夠讓用戶留下更深的映象。
In six, the company or brand name
Most of the company or enterprise website is the brand name in the title is behind the very good practices. Sometimes the title is too long will hide the company or brand name, but the network marketing brand name if repeatedly appeared in front of the user, even if there is no click also enables users to leave the deeper mappings.
七、不出現(xiàn)特殊符號(hào)
有些標(biāo)題使用了奇形怪狀的符號(hào)，或許認(rèn)為這樣更加能夠讓用戶記住，體現(xiàn)標(biāo)題新穎，其實(shí)這種想法是錯(cuò)誤的，一般正規(guī)網(wǎng)絡(luò)營(yíng)銷網(wǎng)站不會(huì)使用特殊符號(hào)，這樣會(huì)給用戶一種不正規(guī)不專業(yè)的感覺(jué)。另外，文章標(biāo)題中盡量也不要出現(xiàn)符號(hào)，通常文章標(biāo)題是頁(yè)面標(biāo)題。
Seven, do not appear special symbols
Some of the titles used of odd shape symbol, perhaps believing it more capable of allowing the user to remember, reflect the title of the novel, in fact this idea is wrong, a regular network marketing website does not use special symbols, this will give the user a formal professional sense. In addition, the title of the article to try and do not appear symbols, usually the title of the article is the title of the page.
八、吸引用戶
很多網(wǎng)站的標(biāo)題設(shè)計(jì)的非常獨(dú)特，不僅僅能夠吸引用戶眼光，更讓用戶欲罷不能，非要點(diǎn)擊看個(gè)究竟，這樣才能達(dá)到最好的網(wǎng)站推廣SEO效果。這樣一來(lái)用戶就很可能想要查看何種文章竟會(huì)得零分，引起用戶好奇心，從而帶來(lái)更多流量。
Eight, attract an user
A lot of title of the site design is very unique, not only to attract the user perspective, let the user try to stop but cannot, must click to see, so as to achieve the best website promotion effect of SEO. Thus the user is likely to want to view the article should be zero, causing the user curiosity, so as to bring more traffic.
總結(jié)：在網(wǎng)絡(luò)營(yíng)銷中，一個(gè)好的標(biāo)題設(shè)計(jì)需要從長(zhǎng)時(shí)間的優(yōu)化過(guò)程中去積累經(jīng)驗(yàn)，標(biāo)題好了，所帶來(lái)的流量也是會(huì)很多的，同時(shí)能帶來(lái)用戶的體驗(yàn)忠誠(chéng)度，網(wǎng)站推廣優(yōu)化搜索引擎也會(huì)更喜歡。
Summary: in the network marketing, a good title to the long time optimization process to accumulate experience, with good title, the flow is much, at the same time can bring the user experience, loyalty, website search engine optimization will be more love.
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