長沙尤度網(wǎng)絡(luò)為您解答:如何避免網(wǎng)站推廣過度優(yōu)化？
在網(wǎng)絡(luò)營銷中，SEO“過度優(yōu)化”其實(shí)就是已經(jīng)趨向錯誤優(yōu)化的地步。當(dāng)然嚴(yán)格來說做SEO是沒有過度優(yōu)化一說的，另外過度優(yōu)化沒有絕對性，搜索引擎沒有規(guī)定說優(yōu)化到什么程度就造成過度優(yōu)化，但是我們還是可以從網(wǎng)站的變化看出一些端倪，當(dāng)網(wǎng)站推廣處于過度優(yōu)化的時候搜索引擎會給予網(wǎng)站相應(yīng)的懲罰。
In network marketing, SEO" excessive optimization" is actually already incline error optimization. Of course, strictly speaking, SEO is not excessive optimize said, in addition to excessive optimization not absolute, search engine there is no rule that the optimization to what extent caused excessive optimize, but we can still see some clues from the site changes, when the website promotion is in excessive when optimizing search engine will give the site corresponding punishment.
先來看看搜索引擎判斷網(wǎng)站處于過度優(yōu)化的特征。針對關(guān)鍵詞比如標(biāo)題標(biāo)簽、H標(biāo)簽、關(guān)鍵詞和描述標(biāo)簽、黑體、斜體、網(wǎng)站推廣內(nèi)部鏈接錨文本、圖片、ALT屬性、頁面第一段文字、正文內(nèi)容、URL、頁面最后一段文字，這些應(yīng)該突出關(guān)鍵詞的地方都放上了關(guān)鍵詞，站內(nèi)網(wǎng)絡(luò)營銷關(guān)鍵詞堆砌。外部鏈接的時，用的錨文本關(guān)鍵詞全部使用同一個關(guān)鍵詞。友情鏈接全部來自權(quán)重高、高PR的網(wǎng)站鏈接。外部鏈接段時間內(nèi)猛速增長。
Have a look first to search engine website optimization feature in excessive judgment. According to the key words such as the title tag, H tags, keywords and description tags, bold, italic, website promotion internal anchor text, picture, the ALT property, the page first paragraph of text, text, URL, page was last a paragraph of text, these should be highlighted keywords place are placed on the key words, the network marketing keywords. External link, use anchor text keywords all use the same key words. Links from all the high weight, high PR website links. The external link time Meng-speed growth.
做SEO我們應(yīng)該都知道網(wǎng)站上及網(wǎng)站外有哪些地方可以做網(wǎng)絡(luò)營銷SEO優(yōu)化，應(yīng)該怎樣優(yōu)化，同時也了解當(dāng)所有能優(yōu)化的地方都被做到極致時，就可能會產(chǎn)生負(fù)面效果，這就是物極必反的效果，所以必須要掌握一個度和平衡的問題。
Do SEO we should all know website and website where you can do network marketing SEO optimization, what should be optimized, but also know when all can optimize the place have been to the extreme, it may have a negative effect, this is when the effect, so must to grasp a degree and balance problem.
當(dāng)遇到過度優(yōu)化造成被懲罰之后我們需要采取相應(yīng)措施，這個措施就是“去優(yōu)化”。網(wǎng)頁上的標(biāo)題、H標(biāo)簽、鏈接錨文本等地方多一些變化，稀釋網(wǎng)絡(luò)營銷關(guān)鍵詞，使整個網(wǎng)站優(yōu)化程度降到被懲罰的門檻之下。
When excessive optimization caused to be punished after that we need to take corresponding measures, this measure is" to optimize". Webpage on the title, H tags, link anchor text and other places more changes, dilution network marketing keywords, so that the whole site optimization degree to be punished under the threshold.
當(dāng)上面情況全部具備的時候就可以說離過度優(yōu)化不遠(yuǎn)了。當(dāng)然，如果你的網(wǎng)站推廣在同行業(yè)中網(wǎng)站內(nèi)容質(zhì)量和用戶體驗(yàn)方面確實(shí)出類拔萃，那問題自然不大，因?yàn)榍懊嬉呀?jīng)說過不同的網(wǎng)站網(wǎng)絡(luò)營銷搜索引擎對待的態(tài)度也不是一致的。過度優(yōu)化所導(dǎo)致的懲罰主要是針對特定關(guān)鍵詞排名下降，也可能導(dǎo)致整站關(guān)鍵詞全部下降，甚至被放到100名以外。導(dǎo)致網(wǎng)站推廣排名下降這種懲罰其實(shí)過度優(yōu)化只是其中之一，不要認(rèn)為排名下降了就是過度優(yōu)化造成的，其他作弊也是會導(dǎo)致排名下降原因之一。
When the things above all of the time can say from excessive optimize not far away. Of course, if your website promotion in the same industry website content quality and user experience really rise above the common herd, the problem is not natural, because in front of said different Web Internet Marketing SEO attitude is not consistent. Excessive optimize the penalty is mainly targeted to specific keywords ranking drop, may also lead to the entire key words all decreased, and even into the100 outside. Lead to website promotion drop this punishment is excessive optimize is just one of them, do not think that dropped is caused by excessive optimize, other cheating also leads to lower ranked one of the reasons.
其實(shí)，網(wǎng)站內(nèi)部優(yōu)化就算做到極致，所能獲得的排名分?jǐn)?shù)也是有限的。而外部鏈接只要自然成長，潛力卻是無限的。所以建議大家在做內(nèi)部優(yōu)化時，寧可缺一點(diǎn)，也不要全部做到極致。
In fact, even to the extreme of internal site optimization, can obtain the ranking scores is limited. External links as long as the natural growth, latent capacity is infinite. So I suggest we do in internal optimization, rather a little, don't do it all".
總結(jié)：在網(wǎng)絡(luò)營銷中，外部鏈接方面可以盡情發(fā)揮。把時間、精力放在創(chuàng)造高質(zhì)量內(nèi)容和吸引多種多樣的鏈接上，比把時間花在頁面細(xì)節(jié)上要有效得多，也安全的多，更能起到推廣網(wǎng)站的作用，從而提高知名度增加流量。
Summary: in the network marketing, external links can enjoy the play. Save time, focus on creating high quality content and attract a variety of links, than to spend time on page details to be much more effective, but also more secure, more can play the role of website promotion, thereby improving visibility increased flow.
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