長(zhǎng)沙尤度網(wǎng)絡(luò)為您解答：用戶是如何影響網(wǎng)站排名的？
在網(wǎng)絡(luò)營(yíng)銷中，影響排名的因素有很多，但是不僅僅只存在于網(wǎng)站本身的優(yōu)化上，用戶行為也是影響排名的重要因素之一，今天為大家講解一下哪些用戶行為能夠影響到網(wǎng)站推廣排名，方便各位站長(zhǎng)朋友以后做SEO優(yōu)化的時(shí)候可以注意到這些地方。
In network marketing, there are many factors affecting ranking, but not only exists on the site itself optimization, user behavior is one of the important factors affecting ranking, today we explain what the user behavior can affect the website promotion, convenient everybody stationmaster friends after the SEO to optimize the time can pay attention to these places.
1.點(diǎn)擊率
網(wǎng)站頁(yè)面在網(wǎng)絡(luò)營(yíng)銷搜索結(jié)果中被點(diǎn)擊的比例。雖然點(diǎn)擊率主要是由排名先后決定的，但是由于網(wǎng)站的知名度、用戶體驗(yàn)、標(biāo)題寫作等方面的差別，有的網(wǎng)頁(yè)也可能排名靠后，卻有比較高的點(diǎn)擊率。所有搜索引擎都記錄搜索結(jié)果的點(diǎn)擊率，發(fā)現(xiàn)某些頁(yè)面有超出所在網(wǎng)站推廣排名位置應(yīng)該有的平均點(diǎn)擊率，可能認(rèn)為這些頁(yè)面對(duì)用戶更有用，因而給予更高的排名。
這也就是所謂的“點(diǎn)擊器”對(duì)網(wǎng)站排名有是有效果的原因，尤其是對(duì)百度。不過(guò)使用過(guò)點(diǎn)擊器的人會(huì)發(fā)現(xiàn)，通過(guò)模擬點(diǎn)擊提高排名效果并不持久，因?yàn)榫W(wǎng)絡(luò)營(yíng)銷搜索引擎已有防范措施。
1、click rate
Web page in network marketing search results by clicking on the proportion of. Although the hit mainly by the ranking order of decisions, but due to the popularity of the website, user experience, headline writing and other aspects of the differences, some webpage may also be higher on the list, but has a relatively high hit rate. All search engines search results CTR, found some pages have beyond the website promotion position should be some average click-through rate, may consider these pages to the user is more useful, thus giving a higher ranking.
This is the so-called" click" on the website there is a cause of effect, especially on baidu. But use the clicker people will find that, through the simulation on improving the ranking effects are not lasting, because the network marketing search engine for preventive measures.
2.網(wǎng)站流量和Alexa排名
這是最直接、誤差也最大的因素。尤其是Alexa排名，由于樣本分布不均勻，又容易作弊，與網(wǎng)站真實(shí)流量往往相差很大，不過(guò)網(wǎng)站流量在一定程度上可以說(shuō)明網(wǎng)站推廣受歡迎的程度。
2、web traffic and Alexa ranking
This is the most direct, error is the biggest factor. Especially the Alexa rankings, due to sample distribution is not uniform, and easy to cheat, and the website is true flow tend to vary greatly, but traffic to a certain extent, can explain the popularity of Web site promotion.
3.用戶特征
不管是新用戶還是老用戶，一個(gè)用戶多次返回訪問(wèn)同一個(gè)網(wǎng)站，說(shuō)明這個(gè)網(wǎng)站有用處，應(yīng)該給予更好的網(wǎng)絡(luò)營(yíng)銷排名。如果用戶本身是哪個(gè)領(lǐng)域的專家，他也可能對(duì)所訪問(wèn)網(wǎng)站推廣的排名有影響。
3、user characteristics
Whether it is new or regular user, a user repeatedly return visits the same site, this site useful, should give better network marketing ranking. If the user is in itself which experts in the field, he may also have to visit website promotion rank has effect.
4.網(wǎng)站黏度
彈出率、訪問(wèn)時(shí)間、訪問(wèn)頁(yè)面數(shù)這些反映網(wǎng)站黏度的指標(biāo)，也都可以被工具條記錄。彈出率越低，停留時(shí)間越長(zhǎng)，訪問(wèn)頁(yè)面數(shù)越多，說(shuō)明網(wǎng)站用戶體驗(yàn)越好，可能對(duì)網(wǎng)絡(luò)營(yíng)銷排名有正面影響。另外，目前有很多查詢網(wǎng)站黏度的工具，比如站長(zhǎng)統(tǒng)計(jì)、百度統(tǒng)計(jì)、騰訊統(tǒng)計(jì)等等，本人SEO博客就添加了站長(zhǎng)統(tǒng)計(jì)工具在首頁(yè)頁(yè)腳。
4、website viscosity
Bounce rate, access time, access the page number which reflect the website viscosity index, also can be tools records. Bounce rate is lower, the longer residence time, access to the page number, description of Web site user experience better, may have a positive effect on network marketing ranking. In addition, there are a lot of query website viscosity tools, such as stationmaster statistic, statistic, statistic and so on Baidu Tencent SEO blog, I added a stationmaster statistic tools in the page footer.
5.社會(huì)化媒體網(wǎng)站
目前百度旗下推出百度分享功能，百度分享里收集各大社會(huì)化媒體網(wǎng)站推廣平臺(tái)，每分享一個(gè)平臺(tái)百度就代表有一個(gè)人喜歡，其實(shí)這個(gè)百度分享也是有助于排名的因素之一，用戶分享的越多說(shuō)明用戶越喜歡這個(gè)網(wǎng)站，是有可能將排名往前提的。另外，社會(huì)化媒體是一個(gè)很好的推廣平臺(tái)。
5、social media sites
At present, Baidu 's launch Baidu Baidu share share function, in the collection of the social media website promotion platform, each sharing a platform on behalf of someone like Baidu Baidu, this share is also contribute to the ranking factor, the more users to share the user more like this website, it is possible to be ranked ahead of. In addition, social media is a very good promotion platform.
6.品牌名稱搜索
如果某個(gè)品牌名稱或域名本身被很多用戶搜索，這個(gè)品牌的網(wǎng)絡(luò)營(yíng)銷官方網(wǎng)站就很可能是用戶在尋找的網(wǎng)站，排名可能相應(yīng)提高。比如在SEO領(lǐng)域，“點(diǎn)石互動(dòng)”具有品牌效應(yīng)。雖然搜索“SEO博客”時(shí)點(diǎn)石網(wǎng)站排名不在第一，但是有很多人直接搜索“點(diǎn)石”或“點(diǎn)石互動(dòng)”，也會(huì)對(duì)網(wǎng)站推廣排名有影響。我們可以看到，“點(diǎn)石互動(dòng)”首頁(yè)標(biāo)題中完全沒(méi)有出現(xiàn)“SEO博客”這個(gè)詞，但搜索“SEO博客”時(shí)排名一直不錯(cuò)。
6、brand name search
If a brand name or domain name itself has been a lot of user search, the brand marketing network official website it is very likely that the user looking for website, ranking may be increased accordingly. For example, in the field of SEO," stone interaction" with a brand effect. Although the search" SEO blog" stone website rank is not the first, but a lot of people search" stone" or" stone interaction", also on the website promotion effect. We can see," stone interactive" front-page headline in the complete absence of a " SEO blog" this word, but a search for "SEO blog" ranking has been good.
7.重復(fù)搜索以及相應(yīng)的點(diǎn)擊
用戶第一次搜索，點(diǎn)擊一個(gè)網(wǎng)站推廣之后，可能沒(méi)有找到有用的答案。單擊“返回”按鈕再次來(lái)到網(wǎng)絡(luò)營(yíng)銷搜索引擎搜索結(jié)果頁(yè)面，點(diǎn)擊另一個(gè)網(wǎng)站，才找到對(duì)自己有幫助的結(jié)果。這種行為模式可能影響到這兩個(gè)網(wǎng)站的排名。
7、repeat the search and click on the appropriate
The first time a user search, click on a web site promotion, may not find useful answers. Click the" back" button again to network marketing search engine search results page, click on another site, found on their own to help the results of. This kind of behavior patterns may affect these two website ranking.
總結(jié)：在網(wǎng)絡(luò)營(yíng)銷中，用戶行為對(duì)網(wǎng)站推廣排名的影響是很明顯的，希望本文對(duì)大家在做網(wǎng)絡(luò)優(yōu)化的時(shí)候能夠起到一點(diǎn)幫助作用。
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