在網(wǎng)絡(luò)營銷中，如何讓自己的產(chǎn)品在浩瀚的網(wǎng)絡(luò)海洋里能乘風(fēng)破浪，涌到人們的眼前呢?如何選擇合適的推廣方式，讓自己的產(chǎn)品在目前讓人眼花繚亂的市場中脫穎而出呢?下邊，我就介紹一些不同的網(wǎng)站推廣方式，以便于朋友們合理選擇方式進(jìn)行推廣產(chǎn)品。
In network marketing, how to make their own products in the vast network of the sea to ride the wind and waves, flocked to the people's eyes? How to choose the right way of promotion, so that their products in the current market to see things in a blur of talent showing itself? Below, I will describe some of the different ways to promote the site, to be friends reasonable selection of ways to promote products.
一：具體操作：常規(guī)VS非常規(guī)操作手法
A: the specific operation: conventional VS unconventional manipulation
任何的目的實(shí)踐起來沒有捷徑。只能腳踏實(shí)地的走。所謂的“捷徑”只不過是人們通過放棄某種“東西”而達(dá)到目的的一種說辭。但是，放棄的卻遠(yuǎn)比既定目標(biāo)的價(jià)值大的多。
Any purpose in practice no shortcuts. Can only stand on solid ground. The so-called" shortcut" is only in people by giving up some" stuff " and achieve the purpose of a story. However, to give up is far less than the value of the target.
現(xiàn)在做的網(wǎng)絡(luò)營銷SEO優(yōu)化，在行業(yè)里，同樣也有手段可言。即黑白帽之分。黑帽技術(shù)是指采用容易被搜索引擎所懲罰的技術(shù)或手段，從而達(dá)到提高網(wǎng)站推廣排名的目的。這種技術(shù)能很快讓網(wǎng)站排名靠前。但也很容易被百度發(fā)現(xiàn)，網(wǎng)站容易被K掉。這樣不僅對(duì)自己的網(wǎng)絡(luò)營銷站點(diǎn)照成影響，還會(huì)影響友情鏈接的站點(diǎn)。有的客戶不明白，想要排名上升的快些，他們不知道這一行的行情，但是我們必須要把厲害關(guān)系告訴客戶，因?yàn)?，誠信是合作中最好的網(wǎng)站推廣利器。所以，如果想長期從事這一行業(yè)，就請(qǐng)用正規(guī)的技術(shù)做排名才是最穩(wěn)健、最有效，也是讓客戶最放心的操作方法。
Now to do network marketing SEO optimization, in the industry, also have the means to speak of. Namely, the black and white cap. Black hat techniques refers to the use of easily search engine punishment techniques or means, so as to improve the website promotion purpose. This technology can quickly make a site rankings. But also can easily be found in Baidu, website easy being K away. This not only on their own network marketing site photos into effect, will also affect the links site. Some customers do not understand, want a rank to rise faster, they don't know this line in the market, but we have to tell customers relation, because, good faith cooperation is the best website promotion tool. So, if you want to have long been engaged in this industry, please use formal techniques make a rank is the most robust, effective, and to allow customers the most assured operating method.
二：付費(fèi)推廣VS免費(fèi)推廣
Two : paid promotion VS free promotion
付費(fèi)推廣的代表當(dāng)然是百度競價(jià)了。所謂競價(jià)排名是：商家付了費(fèi)之后,就能在網(wǎng)站推廣關(guān)鍵詞的搜索結(jié)果中排名靠前，這一直是百度至為核心的商業(yè)模式。相信很多企業(yè)做過這種文章推廣方式。但是競價(jià)排名,安安穩(wěn)穩(wěn)地運(yùn)作了多年,最近卻連續(xù)遭到詰難。誰出價(jià)越高誰就排得越靠前。這就讓很多騙子公司鉆了漏洞。新聞報(bào)道：“央視《新聞30分》連續(xù)兩天報(bào)道百度的競價(jià)排名黑幕，百度競價(jià)排名被指過多地人工干涉網(wǎng)絡(luò)營銷搜索結(jié)果，引發(fā)垃圾信息，涉及惡意屏蔽，被指為“勒索營銷”，并引發(fā)了公眾對(duì)其信息公平性與商業(yè)道德的質(zhì)疑。這是繼“三鹿門”之后再次將第一大中文網(wǎng)絡(luò)營銷搜索引擎推向風(fēng)口浪尖?！钡拇_如此，不僅如此，很多企業(yè)做上競價(jià)以后，排名雖靠前，但其競爭對(duì)手采取不正當(dāng)惡意點(diǎn)擊的行為，導(dǎo)致其推廣費(fèi)用瞬間用完，達(dá)不到既定的效果。像這種惡意的競爭給企業(yè)帶來不少的損失。付費(fèi)形式還有譬如雜志廣告、各種網(wǎng)絡(luò)付費(fèi)廣告等。付費(fèi)網(wǎng)站推廣方式，要考慮性價(jià)比，考慮大量的投入資金。
The representative is of course pay promotion Baidu auction. The so-called competitive ranking is: business to pay fees, can promote the site keyword search results in the top, which has been the baidu is the core business model. I believe that many companies have done this article promotion way. But PPC, be firm and secure operation for many years, but has recently by criticism. Who bid higher who have more front. This makes many Swindlers Company drilled holes. News reports:" CCTV" news 30" for two consecutive days report Baidu PPC shady, Baidu contest price rank was that too much artificial interference in the network marketing of search results, inducing garbage information, involving the malicious shielding, referred to as" blackmail marketing", and led to the public on the information equity and business ethics in question. This is afterwards" Sanlu Event" again after the first big Chinese network marketing search engine to in the teeth of the storm." Indeed, moreover, many enterprises do bid ranking later, although before, but its competitor take unfair malicious click behavior, leading to its promotion expenses instant run out, did not reach the predetermined effect. Like the malicious competition to bring a lot to the enterprise's loss. Payment form and such as advertising, network advertising etc.. Paid website promotion, to consider the price, consider the amount of investment funds.
三：渠道的選擇：線上VS線下
Three: channel selection: line VS line
線上推廣雖然早已大張旗鼓的進(jìn)軍各個(gè)企業(yè)、但是這并不說名它占據(jù)的是所有的網(wǎng)絡(luò)營銷市場。很多企業(yè)并沒有脫離傳統(tǒng)的線下推廣?；蛘哒f，線下推廣必須存在。所謂線下推廣即指非網(wǎng)絡(luò)渠道的推廣方式。當(dāng)然，以前互聯(lián)網(wǎng)不發(fā)達(dá)的時(shí)候，企業(yè)都是通過這種地面式的形式進(jìn)行網(wǎng)站推廣。目的一般是提升品牌形象，但其弊端是投入較大。如果目的是為了提升IP或是PV的話，效果并不是很好的。線上推廣呢，擺脫了地域局限性，包括店面租賃等其它投資。這里，作者認(rèn)為，就推廣渠道而言，最好的營銷模式是線上與線下的結(jié)合，雙管齊下，綜合提高企業(yè)的網(wǎng)站推廣銷售能力。這樣，也許是比較合理的推廣方式。
The promotion of online although they put up a pageantry to each enterprise, but it does not name it occupies is all network marketing. A lot of enterprises and did not break away from traditional line promotion. Perhaps say, line promotion must exist. The so-called line promotion refers to a network of channel of promotion way. Of course, not developed at the time before the Internet, enterprises are in this land in the form of Web site promotion. Purpose is to enhance brand image, but its disadvantage is the greater investment. If the purpose is to enhance the IP or PV, the effect is not very good. The promotion of online, get rid of the geographical limitations, including store rental and other investment. Here, the author thinks, have promotion channels, the best marketing mode is online and offline combination, work along both lines, improve the comprehensive enterprise website promotion sales ability. So, maybe is a reasonable way to promote.
總結(jié)：網(wǎng)絡(luò)營銷SEO優(yōu)化，通俗一些講，就是通過設(shè)定關(guān)鍵詞，然后通過一定的技術(shù)，將含有關(guān)鍵詞的你的網(wǎng)頁排在百度的前方，從而達(dá)到提高百度排名的方式。這是基于搜索引擎排名規(guī)則而一個(gè)網(wǎng)站推廣方式，是近年來較為流行的網(wǎng)絡(luò)營銷方式。
Summary : the marketing of the network optimization of SEO, some popular, is by setting the keywords, and then through the certain technology, will contain the keywords of your webpage in front of Baidu Baidu ranking, so as to improve the way. This is based on the search engine ranking rules and a website promotion, is more popular in recent years the network marketing mode.
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