長(zhǎng)沙尤度網(wǎng)絡(luò)為您提供：網(wǎng)絡(luò)編輯需要哪些技能？
在網(wǎng)絡(luò)營(yíng)銷(xiāo)中，有關(guān)網(wǎng)絡(luò)編輯的技能要求，到底有哪些呢？下面網(wǎng)站推廣編輯就來(lái)和大家分享下網(wǎng)絡(luò)高手的“精辟”之論。
In network marketing, network editing skills, which in the end? The following website editor will come and share network master" incisive" theory.
網(wǎng)絡(luò)編輯是做什么的？國(guó)家給他們定性為技術(shù)工，他們自稱為網(wǎng)絡(luò)新貴;他們是勤勤懇懇的加班員，熟悉他們的人都親切地稱他們?yōu)椤熬W(wǎng)絡(luò)搬運(yùn)工”他們都有一個(gè)美麗的夢(mèng)想，想要成為一個(gè)跨時(shí)代新媒體的網(wǎng)絡(luò)營(yíng)銷(xiāo)主宰者。他們是誰(shuí)呢?答案就是——網(wǎng)絡(luò)編輯。
Network editor do? The country to qualitative for technical workers, they called themselves online upstart; they are the overtime work diligently and conscientiously, be familiar with them are affectionately called them" network." they have a beautiful dream, to become a new era of new media marketing rulers. Who are they? The answer is -- network editor.
“比如，將標(biāo)題改得更加符合網(wǎng)站的規(guī)范--放在網(wǎng)站首頁(yè)上營(yíng)銷(xiāo)新聞應(yīng)是多少個(gè)字符，網(wǎng)站頻道首頁(yè)上的應(yīng)是多少個(gè)字符，文章頁(yè)面應(yīng)是多少個(gè)字符，都是有明文規(guī)定的，一個(gè)也不能多，一個(gè)也不能少。當(dāng)然，作為一個(gè)出色的網(wǎng)站推廣編輯，你最擅長(zhǎng)的必須是，能為你所負(fù)責(zé)的新聞編輯出最吸引眼球的標(biāo)題，來(lái)吸引讀者點(diǎn)擊。畢竟我們的考核方式是考核流量，技術(shù)部門(mén)會(huì)自動(dòng)抓取流量數(shù)據(jù)，這關(guān)系到你每個(gè)月能拿多少錢(qián)?！?/P>
" For example, the title changed more consistent with the site of norms - on the website home page marketing news is the number of characters, channel of website home page is the number of characters, the article page is the number of characters, are expressly, not one, not one less. Of course, as an outstanding website editor, the best you have, you can in charge of news editing out the most eye-catching title, to attract the reader to click on. After all, our evaluation is the evaluation flow, technical department will automatically capture data flow, this is related to how much money do you get each month."
“商業(yè)網(wǎng)站沒(méi)有新聞采訪權(quán)，以‘網(wǎng)絡(luò)記者’名義進(jìn)行的采訪活動(dòng)都是非法的?！毙侣劤霭婵偸鹦侣剤?bào)刊司負(fù)責(zé)人表示，商業(yè)網(wǎng)站推廣不是新聞單位，沒(méi)有自采新聞職能，沒(méi)有資格申領(lǐng)記者證。而對(duì)國(guó)家重點(diǎn)媒體所辦的新聞網(wǎng)站，支持其依托傳統(tǒng)媒體申領(lǐng)新聞?dòng)浾咦C，開(kāi)展新聞采編工作。對(duì)于這一規(guī)定，小清表示理解，畢竟國(guó)家是出于新聞管理的需要，“其實(shí)，除了不能參加一些國(guó)家重大事件的新聞發(fā)布會(huì)，其他場(chǎng)合都能看到網(wǎng)絡(luò)營(yíng)銷(xiāo)編輯的身影。對(duì)于一些原創(chuàng)性的稿件我們也可以署自己的名字，只是名字前不加‘記者’兩字，也可以考網(wǎng)絡(luò)編輯職業(yè)資格證書(shū)，但很少有網(wǎng)絡(luò)營(yíng)銷(xiāo)編輯會(huì)考，一來(lái)這一證書(shū)行業(yè)認(rèn)可度不高，二來(lái)這個(gè)行業(yè)流動(dòng)性大，網(wǎng)絡(luò)編輯不可能一直做下去，經(jīng)常會(huì)跳到其他行業(yè)。
" The commercial website news interviews, to ' network reporters ' in the name of the interview is illegal." General Administration of press and publication of newspapers division responsible person said, business website promotion is not news unit, since there is no news function, not eligible for a press pass. The national media to support its news sites, relying on traditional media for the press cards, the implementation of news gathering and editing work. For this requirement, small clear understanding, after all state for information management needs," in fact, in addition to cannot participate in some major national events in a news conference, other occasions can see network marketing editor figure. For some original manuscript we can also under his own name, only the name is not ' reporters ' word, can test network editing occupation qualification certificate, but few have network marketing edit certificate, this certificate as industry recognition is not high, but the industry flow of large, Web Editor could not have been done down, often jump to other industries.
曾經(jīng)有人將網(wǎng)站編輯稱為“無(wú)冕賊王”，即不需技術(shù)、無(wú)需文采的網(wǎng)絡(luò)搬運(yùn)工，他們所需要的能力就是會(huì)按住鍵盤(pán)的CtrlC(復(fù)制)與CtrlV(粘貼)鍵，將文章標(biāo)題縮短或擴(kuò)長(zhǎng)到所規(guī)定的字符數(shù)區(qū)間，用PhotoShop將圖片剪切到規(guī)定像素。但對(duì)于這種叫法，小清急切地澄清：“我們不是網(wǎng)絡(luò)搬運(yùn)工?！薄拔页姓J(rèn)，網(wǎng)絡(luò)營(yíng)銷(xiāo)編輯的工作首先是從‘搬運(yùn)工’開(kāi)始的，但如果你以為這樣就大功告成，你就不是一名合格的網(wǎng)絡(luò)編輯。當(dāng)你copy了一段時(shí)間后，你也應(yīng)該開(kāi)始熟悉這個(gè)圈子，熟悉你的版面，熟悉很多網(wǎng)編要做的網(wǎng)站推廣東西。那么，你同樣可以開(kāi)始你的原創(chuàng)之路，比如舉辦一些線上線下的網(wǎng)友活動(dòng)，做一些熱點(diǎn)事件的專題等等?！?/P>
Once the website editor called" the uncrowned king of Thieves", i.e. without the technology, without literary talent network Porter, what they need is the ability to will hold the keyboard CtrlC ( copy ) and CtrlV ( paste ) key, the article title shortened or expanded to the specified number of characters between the area, use PhotoShop clipping to the specified pixel. But for this term, Xiao Qing eager to clarify:" we are not network porter." " I admit, network marketing editorial work is above all from ' Porter ' started, but if you think that this will be accomplished, you are not a qualified editor. When you copy after a period of time, you should also begin to be familiar with this circle, familiar with your layout, familiar with many net to do site promotion. Then, you can also start your road of the original, such as the number of online and offline users activities, do some hot topics and events."
“其實(shí)，我們的主業(yè)并不是采訪，除了文字采寫(xiě)外，我們更多的時(shí)間要花在維持網(wǎng)頁(yè)更新，資源整合、內(nèi)容收集、圖片編輯，做專題，主持視頻訪談，互聯(lián)網(wǎng)產(chǎn)品如微博、博客的營(yíng)銷(xiāo)網(wǎng)站推廣等等，雖然涉及的工作很多很雜，但我漸漸喜歡上了這份工作，因?yàn)檫@份工作能讓人迅速成長(zhǎng)，對(duì)年輕人非常合適，挺能鍛煉人的。”
" In fact, we advocate course of study not interviewed, in addition to the text writing, more time spent in the maintenance of webpage update, resource integration, content collection, image editing, feature, host video interviews, Internet products such as micro-blog, blog marketing and so on, although the work involved a lot of very complex, but I like the job, because this job can make people grow rapidly, the young man is very appropriate, can exercise human."
職業(yè)定義
原勞動(dòng)和社會(huì)保障部于2005年3月24日公示的10個(gè)新職業(yè)名單中，網(wǎng)絡(luò)營(yíng)銷(xiāo)編輯名列其中，并已經(jīng)被列入國(guó)家職業(yè)分類(lèi)大典。網(wǎng)絡(luò)編輯是網(wǎng)站內(nèi)容的設(shè)計(jì)者和建設(shè)者，他們主要對(duì)網(wǎng)絡(luò)信息進(jìn)行采集、分類(lèi)、編輯，并通過(guò)網(wǎng)絡(luò)向世界發(fā)布，接受網(wǎng)民的反饋。
Occupation definition
Former Ministry of labor and social security on March 24, 2005announcement10 new occupation list, network marketing edit ranks among them, and has been included in the national occupation classification. The network is the editor of website designers and builders, they mainly on network information collection, sorting, editing, and released to the world through the network, receive users feedback.
入職門(mén)檻
能夠清晰而有邏輯地表達(dá)自己的想法，具有創(chuàng)造性的思維，熱愛(ài)寫(xiě)作與創(chuàng)作，具有豐富的背景知識(shí); 熟悉基本的辦公軟件，熟悉photoshop、dreamweaver等圖文編輯軟件，掌握html語(yǔ)言;思維活躍，新聞敏感性強(qiáng)，能夠在最短的時(shí)間內(nèi)判斷網(wǎng)絡(luò)營(yíng)銷(xiāo)新聞價(jià)值并了解新聞發(fā)布的渠道; 善于交流與溝通，能夠了解用戶和受眾的意見(jiàn)，與他們進(jìn)行溝通 ;善于調(diào)整自己的狀態(tài)，能夠適應(yīng)全時(shí)段采編新聞的網(wǎng)站推廣工作強(qiáng)度和實(shí)時(shí)更新的工作節(jié)奏。
Entry barriers
To clear and logical expression of their ideas, creative thinking, writing and creation, has a rich background knowledge; familiar with basic office software, familiar with Photoshop, Dreamweaver graphic editing software, master HTML language; thinking is active, the new Wen Min sensitivity is strong, can in the shortest time to judge the network marketing news value and news release channels; good at communication, can understand the user and the suggestions of the target audience, communicate with them; to adjust their own state, can be adapted to all time editing news website promotion strength and real-time updating of working rhythm.
職業(yè)速描
網(wǎng)站推廣內(nèi)容的設(shè)計(jì)師和建設(shè)者;網(wǎng)站信息的發(fā)布與整合，網(wǎng)站專題的制作;與網(wǎng)民互動(dòng)，增加網(wǎng)站的點(diǎn)擊率和網(wǎng)民的停留時(shí)間;網(wǎng)站頁(yè)面框架的構(gòu)建與內(nèi)容產(chǎn)品的開(kāi)發(fā)、維護(hù);拓展與網(wǎng)站相關(guān)的其他合作和業(yè)務(wù)，提高網(wǎng)站的頁(yè)面流量。
Occupation sketch
Website promotion content designer and builder; Web information publishing and integration, web site feature production; interact with the netizen, increase the site click rate and netizen's residence time; Web page framework and content of product development, maintenance; development and site in combination with other cooperation and business, improve the site's page flow.
總結(jié)：在網(wǎng)絡(luò)營(yíng)銷(xiāo)中，網(wǎng)絡(luò)編輯除了基本的內(nèi)容篩選與處理的技能外，還需要會(huì)處理圖片，高級(jí)編輯還需要制作網(wǎng)頁(yè)的技能，專題策劃的能力，另外網(wǎng)絡(luò)編輯還要有主動(dòng)自主學(xué)習(xí)能力，要學(xué)會(huì)網(wǎng)站推廣搜索引擎優(yōu)化即SEO方面的知識(shí)。另外網(wǎng)絡(luò)營(yíng)銷(xiāo)編輯對(duì)網(wǎng)站內(nèi)容最為熟悉不過(guò)，必要的時(shí)候還要配合推廣部門(mén)進(jìn)行網(wǎng)站推廣等方面的工作。
Summary: in the network marketing, network editor in addition to the basic content of screening and treatment skills, also need to deal with pictures, senior editor also need making webpage skills, special topics planning ability, another network editor also has active autonomous learning ability, to learn website search engine optimization SEO knowledge. In addition to network marketing edit website content is the most familiar, when necessary, but also with the promotion department website promotion work.
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